If you’ve ever thought about creating a website, you’ve probably heard of WordPress. It’s not just a popular CMS, it powers almost half of the entire internet: blogs, portfolios, online stores, news portals, etc. The platform can really do everything. Well, almost everything.
Over the years, we at KISS Software have completed dozens of projects on WP, from simple landing pages to complex e-commerce platforms with thousands of products. And yes, we’ve seen it at its best and worst. Sometimes it saves money and time, and sometimes it requires a lot of work.
In this article, together with our expert Yevhen Kasyanenko, we will analyze the pros and cons of WordPress sites: we will tell you why people love it, where it really comes in handy, and where it can let you down at the most unexpected moment. So, if you are thinking, “Should I build a website on WordPress?” — read to the end. You will find the answers.
Today, everyone knows WordPress as the leader among CMSs, which makes it easy to launch your project on the Internet. We will talk about this in more detail below, but first, let’s talk about how this platform came about.
WordPress was launched in 2003. At that time, it was conceived simply as a convenient tool for blogging: writing posts, inserting pictures, adding comments without any knowledge of code. But the platform had one trump card—open source code. The world quickly picked up on the idea: developers began writing themes, plugins, and improving the engine itself. That’s how a blogging toy turned into the most popular CMS in the world. Today, you can build anything on WP: from a simple business card website to a serious portal with millions of visitors.
Flexibility is WordPress’s main talent. Here’s what people do with it most often:
This is far from a complete list of what can be created on this engine, and with a competent approach and custom solutions, you can do even more than it seems.
According to statistics available online for 2025, WordPress powers more than 40% of all websites on the Internet. And these are not just small private blogs: The New York Times, BBC America, Bloomberg, and Microsoft all use it.
“WP’s popularity is based on three pillars: simplicity, flexibility, and an incredibly active community that releases new features every day,” emphasizes Yevhen Kasyanenko.
True, you sometimes have to pay for versatility—and we’ll talk about that too—but first, let’s talk about the advantages of WordPress, because they overshadow a lot of other things.
WordPress is loved for a reason, because it can take away the headaches of website owners and developers. And it does it really well.
Below, we have compiled the important advantages of WordPress to clearly show why it is loved.
WordPress does not have endless menus and complicated interface settings for placing text or images. Everything is logical and intuitive: log in, edit, save. For businesses, this means that you can manage your website without a team of programmers, and for content managers, it means that edits can be made in minutes rather than days.
Even if you’ve never set up a website before, WordPress will get you started without any unnecessary stress. All you need to do is choose a hosting provider, come up with a domain name, and install the platform itself. If the hosting provider has an auto-installer (and most do—you just need to click on WP in the control panel), the whole process takes less time than boiling pasta.
Plus, the CMS itself is free. You only pay for the domain and hosting, and then you can create a blog or a corporate website. It’s perfect for starting a business or testing an idea: minimum cost, maximum speed.
Instead of ordering custom development, just find the right plugin and the problem is solved. There are solutions from both enthusiasts and large companies, and you can choose according to your budget and requirements.
WordPress plugins are like smartphone apps: install them and your website gets a new feature. There are thousands of them, and each one solves a specific problem: one adds a feedback form, another provides spam protection, and a third creates a store with a shopping cart and payment system.
For example:
“Plugins allow you to add to and change your website to suit your needs without a programmer. The main thing is not to get carried away and only install proven ones so that the site works quickly and without glitches,“ notes Yevhen Kasyanenko.
WordPress is already ”out of the box” friendly with search engines, and sites on it are easily indexed and have every chance of ranking higher than competitors in search results.
But the most interesting part begins when SEO plugins are connected. For example, Yoast SEO or Rank Math help you easily configure meta tags (page titles and descriptions), create a sitemap for Google, check text for the right keywords, and even suggest improvements.
In essence, it’s like having a mini-mentor for promotion who says, “Hey, this title is too long, and you should add a photo with a description here.”
As a result, even a beginner can make their website visible to search engines, which means getting more visitors without investing in advertising.
Nowadays, no one will zoom in on the screen and squint at tiny text on their phone; they’ll just close the site and go to a competitor. But more than 60% of all traffic today comes from mobile devices, which means you can’t afford to make mistakes in adapting your site.
With WordPress, you are protected from this: almost all modern themes are mobile-friendly and adapt to any screen, whether it’s an iPhone, Android tablet, or even a huge TV. You don’t need to order a separate mobile version; everything will work automatically. If you need to tweak or customize something, that’s also possible—the WP admin panel and the appearance of the site can be easily switched between versions for modern devices.
“Google values WordPress sites for this adaptability, as it is one of the ranking factors. Therefore, with the right theme, you will not only have a user-friendly site, but also a boost in search rankings,” adds our expert.
This is one of those rare situations where you can really get a quick answer to your question on the internet. The WordPress community is huge and active: from forums and Telegram chats to tens of thousands of video tutorials. A huge number of developers, designers, marketers, and SEO specialists work in the ecosystem. Every day, they release new plugins, themes, and ready-made solutions that make the platform better.
This is the power of WP: if you encounter a problem, it is almost certain that someone has already solved it and posted the instructions on a forum, in a chat, or on YouTube. Want to add unusual functionality? Most likely, a plugin for this already exists.
“WordPress is like a construction set that gets new pieces delivered every day. The main thing is to be able to choose the ones you really need and put them together correctly,” says Yevhen Kasyanenko.
It is this ecosystem and community support that allow you to quickly find solutions, save time and resources, and feel that you are not alone with your website.
Yes, WordPress is indeed a powerful, flexible, and convenient platform, but it is not without its pitfalls. We’ve already talked about the pros, so now let’s be honest about the weaknesses. It’s like renovating an apartment: everything looks great, and you can enjoy it, but if you don’t know where the pipes are hidden, it will be painful and expensive later on.
So, below we suggest you familiarize yourself with the disadvantages of WordPress that are worth keeping in mind before creating a website on this engine.
WordPress’s popularity plays a cruel joke on it, as it is at the top of the list in terms of the number of attacks. Hackers love to dig into the vulnerabilities of plugins, themes, and the CMS core itself. And if you don’t update your website in time, you may wake up in the morning with a “fun” redirect to a casino or pill store.
Solution: keep everything up to date, install security plugins such as Wordfence or Sucuri, and don’t use questionable themes “from torrents.”
If the site is small, everything flies. But when you start uploading hundreds of products, connecting dozens of plugins, and getting thousands of users per day, WordPress can start to “slow down.” Especially if the hosting is mediocre.
Solution: caching, CDN, image and database optimization. And, of course, normal hosting, not the cheapest trial plan.
WordPress is updated frequently, which is good. But with every core or plugin update, you risk encountering a conflict and, for example, the “Buy” button suddenly stops working.
Solution: make a backup before updating, or even better, test everything on a copy of the site, not in live mode.
Basic WordPress doesn’t do much, and to make it “sweet,” you have to install plugins. But the more you have, the higher the chance that they will start to conflict with each other or slow down the site.
Solution: minimalism. Install only the necessary and proven plugins, update them, and monitor compatibility.
Out of the box, WP does not offer CRM integration, backup, or automatic optimization. All of this is done either with plugins or custom development. For example, if you want synchronization with 1C or a complex calculator, you will have to hire developers, which means additional costs.
“The disadvantages of WordPress are not fatal if you approach it wisely. With the right hosting, configuration, and regular maintenance, it will work stably, securely, and delight its owner for many years. But, as with any project, it is important not to skimp on the foundation,” emphasizes Yevhen Kasyanenko.
WordPress is like a Swiss Army knife: a versatile tool, but not always useful in your pocket. Sometimes the engine solves all tasks quickly and beautifully, and sometimes it requires fine tuning and additional investment. It is important to understand that the question is not whether WordPress is “good or bad,” but whether it is suitable for your specific tasks.
The bottom line is this: for blogs, corporate websites, and small e-commerce projects, WordPress is a godsend. For high-load and mission-critical services, it requires experience and the right infrastructure.
As Yevhen Kasyanenko says: “WordPress can be anything if you have the right tools and understand its limitations.”
WordPress is a powerful and versatile engine for launching a web portal. It’s like a construction set: you can build a blog, a corporate website, an online store, or even an online school. It’s easy to learn, flexible, with a huge selection of plugins and an active community. But let’s be honest—there’s no such thing as a perfect system. WordPress has its own “quirks”: security, speed, and scalability, which require attention. If you let things take their course, your website risks becoming a slow and vulnerable project.
The secret to success here is simple: proper architecture, optimization, and competent protection. Then WP ceases to be just a CMS and becomes your reliable business tool that works stably and brings profit.
At KISS Software, we know how to “tame” WordPress. Over the years, we have launched dozens of projects that are not only pleasing to the eye, but also withstand heavy traffic, load quickly, and are protected from threats.
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