In just a couple of years, Telegram bots have gone from being a gimmick for techies to an everyday work tool. They sell around the clock, automate support, and entertain audiences while managers focus on more important tasks.
In this article, we, the KISS Software team, will explain in simple terms what kinds of bots there are in Telegram, how each scenario can be useful for your business, and how we implement such turnkey solutions.
“Telegram bots are not about hype, but about convenience for the customer and profit for the business. A well-configured assistant reduces costs, speeds up sales, and raises NPS,” says our expert Yevhen Kasyanenko.
A Telegram script behaves like a normal conversation partner, responding instantly to commands and events. The combination of convenience for the customer and digitization of data for the owner explains the rapid demand for such services.
A digital assistant lives right inside the messenger dialogue and is capable of:
Everything happens without logins and captchas, turning Telegram into a full-fledged system for business and everyday communication.
Yevhen Kasyanenko is not just an IT specialist, but a person who sees bots as a way to simplify life and help businesses grow. Together with our KISS Software team, he has launched dozens of projects where Telegram bots have taken over sales, consulting, and support. With years of experience behind him, each solution is tailored to the needs of a specific client, without unnecessary frills or gimmicks.
“When we first started, bots were a toy. Now they are a real tool that saves businesses millions and makes customer service more accessible,” recalls our manager.
Telegram has long ceased to be just a messenger for correspondence. Hundreds of thousands of assistants are already helping companies sell, entertain their audience, and automate internal processes. To make it easier for you to choose a direction, we conditionally divide the entire market into three key areas of use:
“Bots can be compared to departments within your business: one is responsible for sales, another for PR, and a third for operations. The main thing is to set them up to communicate with each other and with your systems,” comments Yevhen Kasyanenko.
Below, we will show the most popular areas with examples of the types of Telegram bots that we have implemented for KISS Software clients.
First, a few words about why they are needed: such bots in Telegram shorten the customer’s path to payment and reduce the load on the call center. Examples:
From personal experience, we can say that as a result, conversion from dialogue to purchase increases by 30-50%, and managers free up time for VIP clients.
“The secret to a sales dialogue is context. The bot knows where the visitor came from and immediately speaks their language,” adds Evgeny.
This type of Telegram bot increases audience engagement and builds a loyal subscriber base:
Such solutions are especially useful for brands with a wide audience, where it is important to stay in the spotlight.
“I often joke that an entertainment bot for Telegram ages faster than my coffee cools down. That’s why we at KISS keep a content plan for a month ahead so that every joke is fresh,” smiles the expert.
The main value of such Telegram bots is in speeding up routine operations for businesses and customers, for example:
After implementation, customers stop calling the support call center—they already understand everything, and employees can see up-to-date data without switching between systems.
To avoid getting lost in dozens of terms, we’ve narrowed down the entire list of chat assistants to five working scenarios. Each has already proven its effectiveness in KISS Software projects. So choose the one that will solve your business problem the fastest.
A mini-showcase right in the messenger is ideal if the website takes a long time to load or is not available at all. Includes:
A personal assistant inside the chat that keeps track of schedules and takes the pressure off the team. Helps with the following:
Increases sales without additional advertising costs. Relevant for the following solutions:
Engages the audience and provides information in microdoses. This includes:
This type of bot offers a targeted solution for a specific niche, for example:
“After choosing a scenario, it is worth refining the details for a specific brand. For example, we set the appropriate button colors, communication tone, and necessary integrations. As a result, the assistant is perceived as something unique, not just another template,” emphasizes Yevhen Kasyanenko.
Before implementing your own assistant, it is useful to see how different companies are already using it to solve real problems. Below are short but illustrative stories of those who have already successfully turned automated Telegram dialogues into a stable source of profit and loyalty.
Every business has its own pain points: somewhere it’s a long wait on the phone, somewhere else it’s low website conversion. A properly configured bot removes these barriers in just a few clicks:
These examples show that the results are measurable. The main thing is to set KPIs and choose the right scenario.
“We always start with the numbers. If after a month the bot doesn’t add to the metrics, we reprogram the scenario until the graph goes up,” our expert shares his experience.
In addition to large cases, there are solutions that work perfectly in specific situations and do not require a long launch period:
Such tools can be launched in 2-3 days and quickly show the first results, reducing the load on the team.
From personal experience, creating an assistant can take anywhere from a few hours to a couple of months. It all depends on the depth of the logic and how closely the bot needs to integrate with your systems. There are two proven ways to do this: a builder and a custom solution. Below, we break down the pros, cons, and real-world applications of each.
If you need to test an idea or quickly launch customer support, a builder is the best option. We usually start with a simple solution using special platforms such as Chatforma, Botobot, or Puzzlebot so that the bot can start talking on the first day. And the cost is quite reasonable. There are many advantages, judge for yourself:
But it’s important to consider the limitations so you don’t get disappointed in a month:
A website builder is ideal for testing hypotheses: look at the metrics and decide whether it’s worth investing more.
“We recommend website builders to those who are not yet sure about their scenario. As soon as we see KPI growth, we immediately transfer the code to our own server so that you don’t have to depend on someone else’s rules,” explains Yevhen Kasyanenko.
When the business process is complex or non-standard integrations with CRM are needed, then it is worth considering custom development. There are no template restrictions here, only your tasks and the expertise of the developers. Therefore, professional knowledge and skills are essential. On the other hand, custom development provides maximum freedom and flexibility:
“Customization is more expensive at the start, but it pays off with flexibility and long-term savings. Such a bot gives complete freedom: we start with the basic version and painlessly expand the functionality as the business grows,”emphasizes our specialist.
Choosing between a custom solution and a builder, Yevhen Kasyanenko advises doing the following:
“At KISS Software, we support both approaches: we’ll help you get started quickly and then migrate smoothly to your own infrastructure when the time comes to scale up,” adds Evgeny.
You can build a simple bot yourself. There are dozens of builders available online for this purpose. But when it comes to money, data security, and brand reputation, it’s more profitable to entrust the task to those who do it every day.
We take care of not only the code, but also the bot’s growth strategy. What you get:
“We guide the client from the idea to the first money and beyond. Until the bot is profitable, the project is not considered closed,” emphasizes Yevhen Kasyanenko.
A Telegram bot is not just an automatic responder. It is a sales channel, a support assistant, and a data collection tool all in one. When the scenario is well thought out and the integrations work like clockwork, your business gets:
We, the KISS Software team led by Yevhen Kasyanenko, are ready to take care of all the technical aspects. All you have to do is watch the numbers in your reports grow while your employees focus on tasks that cannot be automated.
To learn more, visit our commercial page “Telegram Bot Development” and get a personal consultation from our experts. Ready to discuss your idea? Contact us right now by filling out the feedback form!
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