The field has been actively developing for nearly three decades, with almost every company now represented online, having its own website, advertising, and selling services via the internet. For a successful business launch in this area, it often requires the development of an online store from scratch, which allows for addressing all the specific features and needs of the company. The sector experienced a significant growth surge due to the pandemic, with certain areas of eCommerce growing by hundreds of percent during this period.
eCommerce is a separate direction of economics and business where the whole deal cycle from the acquaintance with the goods to the order and payment occurs on the internet. If the payment is carried out in the post office after the receipt, then it’s also eCommerce.
eCommerce combines the advantages both for consumers and business making the development in this field attractive and promising.
A startup business with small volumes can easily rely on ready-made solutions like Shopify. However, as sales volumes grow or if you already have a large company with significant turnover, custom ecommerce development services become essential.
If you want to take your business to the next level, order professional eCommerce platform development and implementation services from KISS Software. We will create a solution perfectly tailored to your needs and goals.
E-commerce is rapidly evolving, covering various areas of business and meeting the needs of both companies and consumers. Let’s explore the main types and categories of eCommerce to better understand how they work and what makes them unique
It means your business provides services, products and solutions for other businesses. For example, you produce the equipment for car services, and sell it on the internet.
It means you produce products, or provide services for the end consumers.
For example, you sell clothes, smartphones, exotic fruits etc to the retail customers.
If you sell big volumes to those who resell your products, or uses them for their technological processes, for example cooking food in the restaurant, then it’s B2B.
Example – you buy the product and sell it to other customers, however, you don’t produce this product on your own.
Frequently, such business is carried out through the large marketplaces or own instashops.
If the business is successful and grows, you can think about your own eCommerce solution – ready one or created individually for you.
It means you produce goods or provide services, however, not for the end customers but for the business that resells your products or requires your services, for example, sophisticated equipment repairs.
Developing an online store begins with a clear understanding of your business goals, target audience, and the features required to meet your customers’ needs. By carefully planning each step, from selecting a platform to designing user-friendly interfaces, you can create an effective eCommerce solution that drives sales and enhances customer experience.
Firstly, it’s necessary to analyze the market, geolocation you are going to work with, and define the value and demand of the sphere you are going to sell goods or provide services in.
For example, parts for agricultural machinery will be much more demanded in the farming regions compared to the large cities and metropolis that have nothing to do with products cultivation.
For example, luxury watch repairs services will have demand in metropolis and big resorts compared to the small towns with 50-400k inhabitants. You can check the number of search queries in your region through Google Ads Keywords Planner.
Once you have determined geolocation for your work and sphere, you need to analyze competitors and create as profitable offer as possible for the potential clients.
For example, you decide to sell parts for agricultural machinery and you see the competitors have the same prices and offers with the cashback for the next purchases, you can leave the same prices, however, offer better conditions for the technical maintenance services or it’s delivery/installation.
If you’re starting with the small volumes and you’re not planning the fast sales growth by 5-10 times or more, you can use a ready solution like Shopify and WooCommerce.
Obviously, these platforms have some cons and charge usage fee, however, they are almost ideal for the new businesses.
If you work with big volumes, and you are just starting to sell on the internet, it’s better to create e-commerce site that corresponds your needs, new regions and countries for the promotion. Here, you need more investments, however, there are no usage fees for your own solution, it’s more comfortable and smooth.
This question is described in a separate block below.
In order to promote e-Commerce, you need employees with expertise in this issue, personal promotion education and a lot of time for that, or e-commerce development company, that can provide the entire cycle of services and appropriate advertising promotion.
Key tools for e-Commerce promotion:
It consists in writing a lot of articles with the keywords that correspond to your business, and the further work for its promotion.
SEO-promotion doesn’t last one month or two months, however, if you do it properly, your website can reach high positions in the search engines systems when users enter the keywords from your field.
A quick way to get orders that is necessary to connect from the very beginning of your business in order not to wait for the SEO-promotion results.
We recommend to hold contextual advertising and SEO-promotion at the same time.
The contextual advertisement appears when you put a search query in Google, and above you will see the websites with the add mark. Besides, contextual advertising can be configured for special websites your audience visits frequently. Your ads will be shown there.
Another sales channel you should test as the essential part of sales is made through aggregators and marketplaces.
Examples of such resources: Rozetka, OLX, Amazon, eBay, Etsy, Alibaba
Here, you need to post content related to your products and promote them with the target advertising and opinion leaders in your field.
For many e-Commerce fields and businesses, social networks are the key sales channel.
It’s a good option for big businesses with large sales volumes and budgets, as it’s better to order this service from the ecommerce app development companies. It supposes significant expenses, nevertheless, it’s much more reliable than using freelance developers services.
With the mobile application promotion within the first months after release, you can attract dozens or even hundreds of thousands of active users. A part of them will make orders soon.
Let’s make a short conclusion. Many e-Commerce businesses launch contextual and target advertising, launch in the marketplaces and aggregators. Then, it’s possible to try SEO-promotion, mobile app development and advertising through influencers.
We have been working since 2006, creating e-commerce website solutions and other solutions not only efficient but simple and easy to use.
E-commerce website development is one of the most common turnkey services our team provides.
Designing and developing e-commerce websites is relevant both for businesses already selling online and for companies looking to expand into the eCommerce space.
We optimize solutions to support advertising campaigns aimed at significantly increasing sales.
Our promotion services (SEO, contextual advertising, social media advertising, listing and promotion on marketplaces, mobile app promotion) are available both to clients for whom we’ve developed eCommerce solutions from scratch and to those who already have an eCommerce setup—whether it’s based on ready-made platforms like Shopify and WooCommerce or custom solutions.
For companies already selling online, eCommerce development services are crucial either for upgrading an existing website, introducing automation and necessary features, or building an entirely new eCommerce website if the current solution is no longer viable.
For companies new to online sales, we develop an online store from scratch, taking into account your business’s specific tasks, required automation solutions, and features, while also ensuring scalability to significantly increase sales without compromising efficiency or order processing speed.
Developing an eCommerce website is a complex and critical task that should only be entrusted to professionals. It must be executed perfectly from the start to avoid financial losses and, most importantly, the time lost on fixing a poor solution—time that could have been spent generating new sales.
The process of building an online store from scratch to its first sales typically takes 4–6 months. During this period, you can continue to make sales through your existing website or via a simple landing page that we can create to ensure you start selling online even during the development phase.
Many companies offer eCommerce website development services, but KISS Software stands out as a trusted and leading company in eCommerce growth (best eCommerce development company).
To find out exactly what your business needs in eCommerce development and promotion, book a free 30-minute consultation below!
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